Specialty Nutrition Brand Journey
In an exhilarating venture with a client from the Food/Beverage industry, we embarked on a comprehensive creative testing journey. The focus was to explore myriad ad formats, testing over 600 diverse ads, and identifying those that deeply resonated with their audience. Through compelling stories, top-quality production concepts, social proof, and introducing new flavor launches, collections, and promotions, we successfully captivated the target audience.
Their strategic allocation of 73% of their total budget to top-of-funnel (TOF) efforts, complemented by robust lower-funnel campaigns, delivered a striking 2.67 Return on Ad Spend (ROAS) and a conversion rate of 14.78%. This, combined with a budget tailored for purchase and strategic investments in 'Add to Cart' campaigns, led to outstanding results.
Key highlights of their success include:
Revenue Generated: $7.37M
Budget Spent: $4.19M
CPM (Cost per 1,000 Impressions): $19.07
Link Click-Through Rate (CTR): 1.10%
Conversion Rate (CVR): 3.76%
Cost per Purchase (CPP): $46.14
Our collaboration with this Food/Beverage brand began by managing their paid search in April 2021. We later expanded our services to include paid social campaigns. As their trusted partner, our ongoing commitment is to deliver outstanding results and help them fully realize their growth potential.