Natural Energy Drink Brand Success Story
Our partnership with a Natural Energy Drink Brand began in August 2021, initially with a focus on paid search and social advertising. By January 2022, they broadened the scope of our collaboration to include creative services, thus paving the way for fresh avenues of growth and success.
Exhibiting a strategic use of their budget, the brand channeled 72% of their total spend into top-of-funnel (TOF) initiatives. Through their lower-funnel campaigns, they achieved an impressive average Return on Ad Spend (ROAS) of 7.96. This was a result of investing in various optimization strategies, including purchases, add-to-cart, and reach, which maximized their overall performance.
The Natural Energy Drink Brand undertook an extensive creative testing phase during which they explored a multitude of ad formats, testing over 250 different variants. They discovered that ads emphasizing promotional offers and new flavor launches generated the highest revenue. Interestingly, ads with a more organic or grassroots appeal consistently outperformed highly-produced assets. Leveraging their highly engaged customer base, they effectively implemented a social proof ad strategy.
Key Highlights:
Revenue Generated: $1.51M
Budget Spent: $480K
CPM (Cost per 1,000 Impressions): $17.19
Link Click-Through Rate (CTR): 0.46%
Conversion Rate (CVR): 15.02%
Cost per Purchase (CPP): $24.92
At Onda, we're thrilled to have partnered with this Natural Energy Drink Brand to achieve such outstanding results. If you're a brand in the natural beverage sector looking for an exceptional digital marketing performance, let's connect and discuss how we can propel your business forward.